24th JULY 2025

KANSALAISTORI SQUARE
HELSINKI

The Italian Show is the format conceived and developed by I Love Italian Food to promote the Made in Italy supply chains and authentic Italian food and wine products in international markets.

Educating, Tasting, Promoting are the three main goals of The Italian Show.
The first edition for the Finnish market will take place in Helsinki on July 24, 2025, during the food and wine festival “Little Italy”, held in the city’s famous square, Kansalaistori.

THE NEWS OF 2025:

A GRAND STAGE HOSTING MULTIPLE CONTENTS:

THE COOKING SHOW

Thematic masterclasses, where local chefs and chefs from Italy will explore techniques and traditions of Made in Italy cuisine around the world.

THE TALK SHOW

Key players from restaurant chains, communication experts, and visionaries from the F&B world will discuss emerging industry trends and strategies to face the future of Made in Italy foodservice and distribution.

THE PIZZA SHOW

Live performances celebrating the mastery of pizzaiolos and the evolution of this iconic dish in both technique and customer presentation.

Inside the event "LITTLE ITALY," visitors will also find:



Enoteca Area dedicated to the discovery and tasting of Italian wines



Exhibition area dedicated to networking with over 60 Italian supply chain producers



Area dedicated to live concerts and entertainment for all ages

Participation in the event is reserved for HO.RE.CA. professionals and industry press.

REGISTER HERE

location

The event takes place in one of Helsinki’s main squares, called KANSALAISTORI.

ADDRESS:
Alvar Aallon Katu, 1
00100 Helsinki
Finland

OPENING HOURS:
Visitors can access the THE ITALIAN SHOW area starting from 11:00 AM. The event will run until 6:00 PM.

Program

Highlight of the day

From 11:30 AM – Opening of “THE ITALIAN SHOW” to visitors

- TALKS with opinion leaders from the F&B sector in Finland
- Masterclasses with Italian chefs
- Masterclasses on Neapolitan and gourmet pizza
- B2B exhibition area to meet over 50 producers from the 100% Italian supply chain
- Italian B2C market with direct sale of Italian products

THE MAIN STAGE

11:30 AM | Opening Ceremony and Ribbon Cutting In the presence of Italian Institutions in Finland.

12:00 PM | Severino Salzano – Master Pizzaiolo and Founder @ Villa Severino (Helsinki, Finland), awarded by 50TopPizza Europe.

1:00 PM | Enzo Oliveri – Known as “The Sicilian Chef,” President of the Italian Chefs Federation UK and Celebrity Chef (London, UK).

2:00 PM | Angelo Tursi – Founder and Master Pizzaiolo @ 450°C (Turku, Finland), awarded by 50TopPizza Europe.

3:00 PM | Alessandro Maruccia – Chef Ambassador of Italian Cuisine in Finland by ALMA, Co-Founder @ Osteria dei Mancini and Osteria dei Gusti (Helsinki) and Tamas Mancini – Chef and Co-Founder @ Osteria dei Mancini and Osteria dei Gusti (Helsinki).

4:15 PM | TALKS: The Distribution and Availability of Italian Raw Materials in Finnish Restaurants.

Speakers:

Augusto Cremonini – President and CEO of Inalca Food&Beverage, CEO of Inalca Spa.
Fabrizio Velardi – Founder and Managing Director @ R.A.O. Finland Oy (Helsinki)
Paola Chiodo – Founder of Pasta Factory, Restaurant Entrepreneur (Helsinki)
Francesco Cereda – General Manager and Partner @ Locanda Scappi (Helsinki)
Carmen Castillett – Taste Ambassador and Master of Artisan Gelato, founder of “Carmen Luna” 100% Natural Gelato.

5:00 PM | Chef Daniele Belardinelli – Gluten Free Expert and Chef @ New Food Experience Restaurant (Rome, Italy).

Presenter and Moderator: Maddalena Benedetti – Wine & Food Expert.

REGISTER HERE