I Love Italian Food is a cultural Association founded with the aim of promoting and defending the real Italian food and wine culture in the world.

The project is the result of the passion for typical products and cuisine of our Bel paese, a daily love-story, identity, that changes and evolves from generation to generation. Not only passion, but also the awareness that 60% of the “Italian” products sold worldwide are actually produced abroad or are even the result of agro-piracy. For this reason, our mission is also to put back at the centre of the scene all products that have a totally Italian supply chain and, together with them, the companies that invest in the territory, in order to overcome together the Italian sounding challenge and protect every product that is 100per100 Italian.