The cultural association I Love Italian Food, in collaboration with the Consortia of Protection of Pecorino Toscano PDO and Prosciutto Toscano PDO, recently organized two educational seminars as part of the European project Cut&Share. These seminars aimed to promote and highlight the excellence of Pecorino Toscano and Prosciutto Toscano PDO, two iconic Italian food products with a rich cultural heritage. Held in Los Angeles and Philadelphia, the events gathered industry professionals, including chefs, restaurateurs, distributors, journalists, and influencers, to deepen their understanding of these authentic Italian delicacies.

The first seminar took place on June 21st at the N10 Restaurant by Alessandro Del Piero in Los Angeles, California. The renowned Chef Davide Vedovelli, an expert in Italian cuisine, graced the event as the keynote speaker. Chef Vedovelli captivated the audience with his profound knowledge and passion for Pecorino Toscano and Prosciutto Toscano PDO. He provided valuable insights into the traditional production methods, the unique characteristics of the products, and innovative culinary applications.

Participants had the opportunity to indulge in a delightful tasting session, experiencing the remarkable flavors and textures of Pecorino Toscano, fresh and aged, and Prosciutto Toscano PDO firsthand. The seminar fostered an interactive environment, allowing professionals to engage in discussions, share their experiences, and exchange ideas about incorporating these authentic ingredients into their respective culinary creations.

The second seminar took place on June 28th in the modern setting of The Rittenhouse in Philadelphia, Pennsylvania. This event was made under the patronage of the General Consulate of Italy in Philadelphia, and the esteemed General Consul Cristiana Mele honored the event with her presence. The seminar featured Robert Campana, the founder of the Stop Italian Sounding movement, as the guest speaker. Campana shed light on the significance of protecting and preserving authentic Italian food products, emphasizing the importance of accurate labeling and consumer awareness.

As with the Los Angeles seminar, the Philadelphia event included a tantalizing tasting session. Attendees savored the authentic flavors of Pecorino Toscano and Prosciutto Toscano PDO, further deepening their appreciation for these esteemed delicacies. The presence of General Consul Cristiana Mele underscored the event’s significance, highlighting the collaborative efforts between Italian cultural associations and governmental bodies to safeguard and promote authentic Italian food traditions.

The educational seminars organized by the cultural association I Love Italian Food, in partnership with the Consortia of Protection of Pecorino Toscano PDO and Prosciutto Toscano PDO, proved to be invaluable opportunities for industry professionals. These seminars not only showcased the exceptional qualities of Pecorino Toscano and Prosciutto Toscano PDO but also encouraged meaningful dialogue and the importance of being able to recognise authentic made in Italy products. 

The events in Los Angeles and Philadelphia successfully highlighted the importance of preserving and promoting authentic Italian culinary traditions. Through the Cut&Share project, the cultural association I Love Italian Food aims to foster a deeper appreciation for the rich cultural heritage associated with Pecorino Toscano and Prosciutto Toscano PDO, while strengthening the connection between professionals in the culinary industry.

By bringing together chefs, restaurateurs, distributors, journalists, and influencers, the seminars served as a platform to educate, inspire, and create a network of individuals dedicated to promoting authentic Italian gastronomy. As a result, the educational seminars not only contributed to the enhancement of culinary expertise but also fostered a sense of shared commitment towards preserving the heritage of made in Italy food culture.