On May 17, 2021 and June 22, 2021, I Love Italian Food, in partnership with the Consortia of Protection, organized two digital tasting events about Pecorino Toscano PDO and Prosciutto Toscano PDO and aimed at HoReCa professionals in the United States.
The areas of New York and Texas have been the protagonists of two MasterClubs, with guests connected remotely who had the chance to taste the two Tuscan excellent PDOs.
Both digital events were moderated in English by Chef Luca Balboni, who explained the two PDO products starting from their origins to the production areas and describing their production chain, closely linked to the disciplinary protected by the Consortia.
Chef Balboni then dedicated part of the class to the guided tasting, focusing on the description of the distinctive and organoleptic characteristics of Pecorino and Prosciutto Toscano PDO. All the connected participants had the chance to actively follow the tasting, since they had received a box containing a sampling of products. Finally, at the end of the tasting, some suggestions about the use of the two PDOs in cooking were shared, with recipes of the Cut&Share project.
During both events, there were many guests who, connected live, wanted to share their experience with the two Tuscan PDOs and give a contribution to the digital classroom.
Among them from New York City shared their story: Roberto Caporuscio (executive chef of the restaurant Kesté and famous pizza maker in NY), Stephanie Rizzolo (food blogger), Fabrizio Facchini (chef and member of the Board of the Italian Chef Association New York) and Elio Sofia (storyteller and expert of Italian food in NY).
Instead, from Texas have intervened: Francesco Farris (executive chef of the restaurant Zio Cecio in Dallas, winner of Little Big Italy Dallas), Roberto Crescini (executive chef of the restaurant Fresco Café Italiano in Houston and expert in Italian cold cuts) and Robert Campana (founder of the Stop Italian Sounding movement).
The participation of the Consortia for the Protection of Pecorino Toscano PDO and Prosciutto Toscano PDO was fundamental in each event. In fact, the representatives of the Consortia answered questions relating to their function, their projects, the presence of their PDO product on the reference market and other questions that came directly from the live participants.
Cut & Share is a 3-year project, co-financed by the European Community, whose aim is increasing awareness in the United States and Canada about European premium products with Designation of Origin, in particular: Pecorino Toscano DOP and Prosciutto Toscano DOP. The Cut & Share campaign consists of events such as seminars, workshops, tasting courses, and promotion in large-scale retailers in the main US and Canada cities. The target is made up of: consumers, buyers, distributors, chefs, sommeliers, headwaiters, food experts, media, influencers, and opinion leaders.