“We can not insist on coming here and say “My cheese, my pasta is better that the others”, just because it’s Italian. We have to explain why, we have to explain what there is behind our pasta, tell the story, tell the experience.”

At FHC China, during our 100per100 Italian in Shanghai, we met and interviewed Mr. Claudio Pasqualucci, Director of Italian Trade Agency at Shanghai office. Here it is his interview for I Love Italian Food friends with Angelo Morano from Insiderchina.