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In the context of the GUSTO project, financed by the European Union, another successful initiative was realized through three days of incoming organized by I Love Italian Food. The goal was to promote the four Tuscan PDO and PGI products featured in the campaign: Pecorino Toscano PDO, Prosciutto Toscano PDO, Finocchiona PGI, and Toscano PGI Extra Virgin Olive Oil<\/b>. A true journey through the territory and production chains of Tuscany, in collaboration with the protection consortia.<\/p>\n
Five journalists<\/b>, selected and engaged in Germany by the German network of I Love Italian Food, had the opportunity to enjoy an exclusive stay in the heart of Tuscany with a program entirely dedicated to Tuscany and its excellences.<\/p>\n
The experience included guided tours of the production sites<\/b> of PDO and PGI products, guided tastings, and in-depth moments on the culture and history of the region. Each Consortium involved a company with an exclusive narrative of the production chain along with local experts: Salumificio Viani for Prosciutto Toscano PDO, Salumi Subissati for Finocchiona PGI, Caseificio Busti for Pecorino Toscano PDO, and finally, the Tuscan Olive Growers’ Association – OL.MA for Toscano PGI Extra Virgin Olive Oil.<\/p>\n
Each visit was followed by a tasting of PDO and PGI products<\/b> at the company’s headquarters, providing journalists with a convivial moment to deepen their knowledge about Tuscan excellences and the history of the visited establishments.<\/p>\n
The highlight of the incoming was the gala dinner<\/b> at Il Caldinale Restaurant, which provided a unique culinary experience with a menu specially designed to highlight the four Tuscan products. This opportunity further strengthened the relationship between the consortia and the journalists, effectively promoting Tuscan products and creating a direct exchange opportunity between producers and the German press.<\/p>\n
The initiative once again demonstrated the success of the GUSTO project, contributing to consolidating the reputation and appreciation of Tuscany and its products in the international market.<\/p>\n
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In the context of the GUSTO project, financed by the European Union, another successful initiative was realized through three days of incoming organized by I Love Italian Food. The goal was to promote the four Tuscan PDO and PGI products featured in the campaign: Pecorino Toscano PDO, Prosciutto Toscano PDO, Finocchiona PGI, and Toscano PGI […]<\/p>\n","protected":false},"author":570,"featured_media":85217,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"
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Nel contesto del progetto GUSTO, finanziato dall'Unione Europea, un'altra iniziativa di successo ha preso vita con tre giornate di incoming organizzate da I Love Italian Food, con l\u2019obiettivo di promuovere i quattro prodotti toscani DOP e IGP protagonisti della campagna: il Pecorino Toscano DOP, il Prosciutto Toscano DOP, la Finocchiona IGP e l'Olio Extravergine di Oliva Toscano IGP. <\/b>Un vero viaggio <\/b>alla scoperta del territorio e delle filiere produttive toscane, insieme ai Consorzi di tutela.\u00a0<\/span><\/p> Cinque giornalisti<\/b>, selezionati e coinvolti sulla Germania dal network tedesco di I Love Italian Food che hanno potuto godere di un soggiorno esclusivo nel cuore della Toscana e di un programma interamente dedicato alla Toscana e alle sue eccellenze.<\/p> L\u2019experience ha compreso visite guidate ai luoghi di produzione <\/b>dei prodotti DOP e IGP, degustazioni guidate e momenti di approfondimento sulla cultura e la storia del territorio.<\/p> Ogni Consorzio ha coinvolto un\u2019azienda con un esclusivo racconto della filiera produttiva insieme agli esperti del territorio: Salumificio Viani per il Prosciutto Toscano DOP, Salumi Subissati per la Finocchiona IGP, Caseificio Busti per il Pecorino Toscano DOP e infine il Collegio Toscano degli Olivicoltori - OL.MA per l'Olio Extravergine di Oliva Toscano IGP.<\/p> Ogni visita \u00e8 stata seguita da una degustazione dei prodotti DOP e IGP<\/b> presso la sede dell'azienda, offrendo ai giornalisti un momento conviviale per approfondire le loro conoscenze sulle eccellenze toscane e sulla storia delle realt\u00e0 visitate.<\/p> Momento centrale dell\u2019incoming \u00e8 stata la cena di gala <\/b>presso il Ristorante Il Caldinale, che ha offerto un'esperienza culinaria unica, con un menu appositamente progettato per valorizzare i quattro prodotti toscani. Un\u2019opportunit\u00e0 che ha rafforzato ulteriormente la relazione tra i consorzi e i giornalisti, promuovendo efficacemente i prodotti toscani e creando un'opportunit\u00e0 di scambio diretto tra i produttori e la stampa tedesca.<\/p> L\u2019iniziativa ha dimostrato ancora una volta il successo del progetto GUSTO, contribuendo a consolidare la reputazione e l'apprezzamento della Toscana e dei suoi prodotti sul mercato internazionale.\u00a0<\/span><\/p> [\/et_pb_text][et_pb_gallery fullwidth=\"on\" _builder_version=\"4.21.0\" _module_preset=\"default\" auto=\"on\" auto_speed=\"3000\" hover_enabled=\"0\" global_colors_info=\"{}\" theme_builder_area=\"post_content\" sticky_enabled=\"0\"][\/et_pb_gallery][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>","_et_gb_content_width":"","footnotes":""},"categories":[11360],"tags":[],"class_list":["post-85126","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-non-categorizzato-en"],"_links":{"self":[{"href":"https:\/\/iloveitalianfood.it\/en\/wp-json\/wp\/v2\/posts\/85126","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/iloveitalianfood.it\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/iloveitalianfood.it\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/iloveitalianfood.it\/en\/wp-json\/wp\/v2\/users\/570"}],"replies":[{"embeddable":true,"href":"https:\/\/iloveitalianfood.it\/en\/wp-json\/wp\/v2\/comments?post=85126"}],"version-history":[{"count":9,"href":"https:\/\/iloveitalianfood.it\/en\/wp-json\/wp\/v2\/posts\/85126\/revisions"}],"predecessor-version":[{"id":85357,"href":"https:\/\/iloveitalianfood.it\/en\/wp-json\/wp\/v2\/posts\/85126\/revisions\/85357"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/iloveitalianfood.it\/en\/wp-json\/wp\/v2\/media\/85217"}],"wp:attachment":[{"href":"https:\/\/iloveitalianfood.it\/en\/wp-json\/wp\/v2\/media?parent=85126"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/iloveitalianfood.it\/en\/wp-json\/wp\/v2\/categories?post=85126"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/iloveitalianfood.it\/en\/wp-json\/wp\/v2\/tags?post=85126"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}